When you visit the Sites, we may collect and use your internet protocol (IP) address to help diagnose problems with our server and to administer the Sites, to identify users and their activities on the Sites, and to gather broad demographic information. We may also collect web page choices, browser type, operating system, and time you spend on the Sites, to help us improve your experience.
We use "cookies", a technology that installs a small amount of information on a user's computer, to permit our Sites to recognize future visits using that computer and to avoid having to register your contact information upon each visit. Cookies enhance the convenience and use of our Sites. For example, the information provided through cookies is used to recognize you as a previous user of our Sites, to track your activity on our Sites, to respond to your needs, and to otherwise facilitate your experience on our Sites. You may choose to decline cookies if your browser permits, but doing so may affect your use of our Sites and your ability to access certain features of our Sites or engage in transactions through our Sites.
The Sites also use web cookies and pixel tags to track user behaviour on our Sites and to compile reports regarding user demographics, website traffic patterns, and website purchases. We may then provide these reports to advertisers and others.
Within our Sites, we may also use analytic tools and automated tracking technology or methods. We use these tools to analyze and enhance the user experience. The Sites may use third-party advertising networks to display advertising on our Sites or other websites. These advertising networks use cookies or similar technologies to track your navigation habits on our Sites and third-party websites in order to serve you advertising that is customized to your inferred interests and preferences. For example, a cookie may be placed on your computer when you visit a Site, which is recognized and used by third-party advertising networks to serve you with an ad when you visit other websites within their advertising network. As described above, you may be able to set your browser to decline cookies. If you decline cookies, you may still receive online advertising; however, it may be less personalized. Some advertising networks participate in industry programs that include web pages to visit to opt-out. For example: http://youradchoices.ca/choices.
Our websites may also use a technology called “tracer tags” or Web Beacons”. A web beacon is a small transparent graphic image that allows us to record simple user actions related to our Sites and to email communications received from us, to help us determine the usage and effectiveness of our Site and communications. These “images” are automatically loaded to your browser/device when you visit the website or open an html format email message from us, thereby letting us know if a certain page was visited or an email message was opened. This technology allows us to understand which pages you visit on our Sites. These tracer tags are used to help us optimize and tailor our Sites for you and future visitors.
We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the websites (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the convenience of the Sites. For more information or to opt-out, see “How Google uses data when you use our partners’ sites or apps” and “Google Analytics and Privacy”.